The prize
Honda makes you feel like a kid again.
Credits
| advertiser: | Honda |
|---|---|
| agency: | Dare, Vancouver, Canada |
| CDs: | Bryan Collins, Rob Sweetman |
| ADs: | Eric Arnold, Mark Mizgala |
| copywriter: | Jarrod Banadyga |
| illustrator: | Desmond Montague |
To promote the launch of its new Civic, Honda wanted to do something that would truly capture the essence of the newly designed model: that it makes driving fun again. Working with Dare Vancouver and Elvis Communications, Honda came up with an execution that was bursting with nostalgia. It depicted the car as the prize in a giant box of cereal.
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