Friending
Scouts was the first Facebook.
Credits
| advertiser: | Scouts Canada |
|---|---|
| agency: | Target |
| CD: | Tom Murphy |
| creative group head: | Jenny Smith |
| writer: | Randy Diplock |
| ADs: | Randy Diplock, Dax Fullbrook |
| director: | Randy Diplock |
| agency producer: | Cindy Wadden |
| account manager: | Jennifer Pittman |
| Account Director: | Laurelyn Berry |
| editor: | Jason Grebski |
| post facility: | Rooster/Track & Field |
| music: | Eric Harry Music |
This ad for Scouts Canada by St. John’s-based Target wants to help parents peel kids away from the computer screen and introduce them to the real world by recruiting them. It shows that the act of friending was around long before Facebook, pointing out that Scouts was the original social network for kids. So, not only do kids get to make new friends, but they get to do it while engaged in fun activities like roasting marshmallows.
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