How far?
Toronto Animal Services keeps it close to home.
Credits
| advertiser: | Toronto Animal Services, City of Toronto |
|---|---|
| agency: | Publicis Toronto |
| ECD: | Duncan Bruce |
| CD/writer: | Pat Pirisi |
| AD: | Kenneth Fothergill |
| photographer: | Andric Ljubodraj |
People care a lot about polar bears: they’re endangered and Arctic ice is melting, which isn’t helping their situation very much. But what about animals in peril close to home? This ad, part of a new print/OOH/online campaign for Toronto Animal Services developed by Publicis Toronto, asks how far away an animal has to be in order for people to become interested in helping – hence the image of a cat on an Arctic ice floe. There may be no shortage of abandoned/stray cats, but that doesn’t mean that they shouldn’t get some TLC too.
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