Quest for the Idea
This game feels an awful lot like work.
Do you have what it takes to battle your way past pessimistic creative directors, wary legal advisors and narrow-minded account managers? Try your luck at The Quest for the Idea, a choose-your-own-adventure game created by BETC Euro RSCG and presented last month at Cannes. Creatives will find the game’s dialogue uncannily familiar.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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