Cold case
Coors Light does some venting.
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Coors Light is doing some venting. As part of its “ongoing quest for cold” it’s telling people all about its newest innovation, the Vented Cold Case, which keeps beers colder in the fridge via vents that let the cool fridge air in. This ad, developed by Draftfcb Toronto, demonstrates the science behind the new innovation using one of the featured trio’s shirts.
Credits:
advertiser: Coors Light
agency: Draftfcb, Toronto
CCO: Robin Heisey
CDs: Mark Fitzgerald, Patrick Weir, Joe Piccolo
writer: Mike Richardson
VP managing director: Darrell Hurst
account director: Zeeshan Hussain
producer: Anna Neilson
· Chief Creative Officer: Robin Heisey
· Creative Directors: Mark Fitzgerald, Patrick Weir, Joe Piccolo
· Writer: Mike Richardson
· VP Managing Director: Darrell Hurst
· Account Director: Zeeshan Hussain
· Producer: Anna Neilson
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