Sunblock
Jean Coutu helps people who are sensitive to the sun.
Jean Coutu sells extreme sunblock for its private Personelle brand and it enlisted Bos in Montreal to show just how extreme it is. It’s so strong that it protects real vampires while they’re spending a day at the beach. And when we say real vampires we mean the badass ones that burn in the sun, not the stupid melodramatic teen ones that sparkle in the sunlight.
Credits:
advertiser: Jean Coutu
agency: Bos
CDs: Roger Gariépy, Hugo Léger
AD : Simon Beaudry
copywriters: Andrew Morgan, Sophie Massé, Martin Bernier
client services : Sylvie Crête, Catherine Girard
photographer : Alain Desjean
assistants : Don Logas et Maxime Guay
coordination : Pascale Méthot
retouching : Visual Box
styling : Pascale Friedmann
hair/makeup : Marie-ève Dompierre
actor: Jean-Michel Tardif
computer graphics : Graphiques M&H
media : NewAd
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply