The Boatmen
Hitting is therapeutic for the Toronto Argos.
The Argos really played up the physicality of Canadian football in a slate of ads promoting their home opener for the 2011 season on July 23. Take this one. Developed by MacLaren McCann Toronto, it points out that “Home is where the heart is. It’s also where we hurt people.” We hope they only mean their sporting home at the Rogers Centre and not their real home. The former is all well and good, while the latter is problematic.
Credits:
advertiser: Toronto Argonauts Football Club
agency: MacLaren McCann Toronto
CD: Jon Freir
AD: Arron Isaac
copywriter: Bill Schaefer
designers: Craig Wing-King, Erika Morris
photographer: Chris Gordaneer
studio: McGill
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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