To promote the Quebec City Magic Festival, Lg2 created a magical OOH execution. It’s a pretty simple billboard – white background with black text reading “Festival de Magie de Quebec.” On top of it, however, sits a a giant black magician’s top hat out of which pigeons fly, just like a magic act. How did Lg2 manage to get pigeons to fly out from inside that old magic hat? Well, as the agency says in the video, like any good magician, it won’t reveal its secrets. Being a massive potential nest smack dab in the middle of the city probably helps though. So does birdseed.

Credits:

advertiser: Quebec City Magic Festival
agency: Lg2