Drive and seek

A new Mercedes app leads users on a merry chase.

Mercedes-Benz wants to send Canadians on a merry chase for the chance to win one of its C-Class Coupes. It launched a location-based app, developed by Henderson Bas Kohn, that challenges users to hunt for virtual briefcases dropped at different GPS locations in Toronto, Montreal and Vancouver. Using their smartphones, players hunt for 10 briefcases a week for four weeks, with tips available on the app. They can also engage Facebook friends for help. The player to find the most cases by Nov. 3 will win the car.  Sign us up!


advertiser: Mercedes-Benz Canada
agency: Henderson Bas Kohn