The Vancouver Opera had a challenge: it wanted to entice young people to check it out. So, with the help of Taxi Vancouver, it launched a campaign featuring unconventional (perhaps an understatement) print ads and posters in Vancouver newspapers and restaurants. The one featured here seems to be promoting lamb testicles, the new super food. Another touts gondola bungee jumping. Well, you certainly have to give the Vancouver Opera credit for trying something new. We made a balls joke on the homepage already so we’ll leave it at that.

Credits:

advertiser: Vancouver Opera
agency: Taxi Vancouver
CD: Jordan Doucette
writer: Nikki Jobson
AD: Anne Shortall
agency print producer: Leah Fladgate
account director: Meghan Hawes
account manager: Diana Newman