New tricks

McCain beats mom's cooking.

Do not underestimate McCain’s sneakiness. In this spot by Taxi promoting its Homestyle Redskin Wedges, it provides dads who talk smack about mom’s cooking in favour of McCain potato wedges a tip on how to evade her wrath. A little assistance from junior always helps too. Kids are, in fact, good for some things.


advertiser: McCain Foods
agency: Taxi
ECD: Darren Clarke
ACD: Irfan Khan
AD: Niall Kelly
account director: Kate Horne
producer: Ben Sharpe
director: Miguel Arteta
prodco: Industry Films
post house/offline: Poster Boy
editor: Griff Henderson
post house/online: Tantrum
music house: Pirate


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