Rethinking animation
An agency battle for the goofiest GIF.
Sure, you may have seen Rethink’s Dre Labre eat a banana before. Who hasn’t? But have you seen an animated GIF of him eating a banana? (Spoiler alert: it’s kinda gross.) Rethink’s latest Rail Project is a bizarre collection of animated GIFs created by staffers – perhaps it’ll inspire you to create your own.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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