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Halloween may be over but there are plenty of other things that can elicit feelings of cold paralyzing fear besides vampires, werewolves and zombies. That’s where St. John’s-based The Boobie Trap comes in. It wants to help stop the horror and eliminate something that’s a nightmare for many women: ill-fitting bras. The ad above, developed by St. John’s-based Target, is shot in a horror-film-esque style, revealing its horror-film-esque title: The Sagging. It’s one of a series of ads developed by The Boobie Trap and Target, including other titles like The Quadraboob and The Shelf.

Credits:

advertiser: The Boobie Trap
agency: Target
CD: Tom Murphy
creative group heads: Jenny Smith, Jeff McLean
AD: Dax Fullbrook
writer: Sarah Park
agency producer: Cindy Wadden
director: Justin Simms
editor: Patrick Hachey
photographer: Dejan Vuchichevic
post company: Egg Films/Hatch Post
animator: Bob Mills
music: Adam Foran