Four-leaf clover

Sears Optical makes sure luck has nothing to do with it.

The four-leaf clover is a globally recognized symbol of good luck. We reckon that’s mostly because finding one takes a considerable amount of luck. Well, not anymore. As this ad by Montreal-based LG2 points out, thanks to Sears Optical, luck now has nothing to do with it. Is that counterproductive to the effect of the four-leaf clover? Who knows.


advertiser: Sears Optical
agency: Lg2, Quebec, Canada
CD: Luc Du Sault
copywriter: Luc Du Sault
AD: Vincent Bernard
illustrators: Vincent Bernard, Marc Rivest
photographer: Marc Couture
account managers: Sylvain Morin