Saving rear-ends
Colorectal Cancer Association puts butts in the line of fire.
[iframe_vimeo video=”41781474″]
In this new spot for the Colorectal Cancer Association of Canada by Ogilvy Montreal, people’s butts are on the line. A masked chainsaw-wielding mad man enters an office, and instead of scurrying away in fear, people watch as he hacks open a door. Luckily, one of those observers takes action, giving the spot a PG ending and tying the scenario to the cause.
Credits:
advertiser: Colorectal Cancer Association of Canada
agency: Ogilvy Montreal
producer and director: Jonathan Bensimon, Visant Le Guennec- Les Enfants
music: Apollo
animation: Philippe Chamberland- Vision Globale
sound design: Audio Z
photography: Louis Desjardins
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