East Coast sausages

Maple Leaf celebrates good times.
12 05 16 sausage

Apparently canned Vienna Sausage, by Maple Leaf Foods, is somewhat of a cult commodity in Newfoundland. And in its new radio spots by Target, the meaty staple shows how ingrained in the “good times” it’s become. Fear not West-Coasters, the commercials still provide a chuckle even if you’ve never tried them before.



advertiser: Maple Leaf Foods Inc.
agency: Target
CD: Tom Murphy
creative group head: Jenny Smith
copywriter: Terri Roberts
AD: Dax Fullbrook
director: Steven Gardner
production house: Pirate
account manager: Natalie Fleming
account executive: Bronwyn Cass