Sour granny
Maynards plays on memes.
The internet is leaking! Maynards and The Hive created a sour granny meme – complete with scumbag-like text. For the uninformed, this is a spin on the advice animal memes, usually a floating head of an animal, making a bad pun, giving advice or engaging in general tom-foolery. The posters are plastered across Toronto, and while some are a bit of a miss (no one actually rewinds VHS anyways) most are dead on. Poor granny’s grandkids.
Credits
client: Kraft Canada
brand manager: Jessica Sheth
director of marketing: Mackenzie Davidson
agency: The Hive
CD: Simon Creet
AD: Brad Van Schaik
copywriter: Klint Davies
account supervisor: Daniel Langer-Hack
photographer: Chris Buck
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