Firefighter face-off
Tetley burns up your Facebook.
It’s what bad horror movies are made of: 12 go in; only four survive. But don’t worry, this campaign has a happy ending. This new Facebook face-off for Tetley pits 12 real firefighters against each other in the ultimate attractiveness contest. For each vote, Tetley supports the UNICEF by supplying a week’s worth of clean drinking water. What the winning firemen get isn’t clear. But hey, hot firemen on Facebook? That sounds like an excellent idea.
advertiser: Tetley Tea
agency: john st.
design: AmoebaCorp
production: Meld Media
interactive board design/production: Adcentricity and The Media Merchant
media: MediaCom
sampling: Commix
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… not sure if ‘happy ending’ was the smartest choice of words in regards to a sexy firefighter showdown.