Firefighter face-off

Tetley burns up your Facebook.

It’s what bad horror movies are made of: 12 go in; only four survive. But don’t worry, this campaign has a happy ending. This new Facebook face-off for Tetley pits 12 real firefighters against each other in the ultimate attractiveness contest. For each vote, Tetley supports the UNICEF by supplying a week’s worth of clean drinking water. What the winning firemen get isn’t clear. But hey, hot firemen on Facebook? That sounds like an excellent idea.

advertiser: Tetley Tea
agency: john st.
design: AmoebaCorp
production: Meld Media
interactive board design/production:  Adcentricity and The Media Merchant
media: MediaCom
sampling: Commix