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Caramilk’s Key to the Secret campaign is back for its third year, with creative by The Hive. To promote the contest, they went to the people with uncanny abilities to help consumers find the golden keys hidden inside the chocolate. A psychic, tracker, probability expert, pointer dog and a Zoltar carnival machine all claim to have the power to find the golden keys… except it turns out they’re pretty vague. In fact, they kind of suck. Guess people will just have to do it the old fashion way – munching their way through chocolate and caramel hoping for dumb luck. There are worse ways of finding golden keys.

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Credits:

Advertiser: Caramilk
Agency: The Hive
CCO: Simon Creet
ACD: Jess Willis, Paul Parolin
Agency producer: Sumit Ajwani
Account supervisor: Daniel Langer-Hack
Group account director: Michelle Prowse
Production company: Untitled Films
Director: Aleysa Young
Music House: Silent Joe