Wall of sound

Ford boosts Quebec's emerging musicians.

Big walls of free things appear to be a running theme lately. Now Ford is showing its commitment to Quebec’s local music scene by erecting two walls filled with limited edition LPs full of music from five of the province’s up-and-coming artists. Set up by Y&R Toronto during the Festival d’été de Québec, more than 400 albums disappeared in under three hours. Those vanishing records revealed a message inviting people to share their favourite tracks and tweet their reviews – about the music, about the festival and even about Ford.


Agency: Y&R Toronto
Client: Rick Gemin, Ford Canada
EVP, CCO: Israel Diaz
SVP Creative Director: Trevor Schoenfeld
Associate Creative Director & Art Director: Martin Dessureaux
English Copywriter: Trevor West
French Copywriter: Véronique Prud’homme
Studio Retoucher: John Lalousis
Account Supervisor: Lester Fernandes
Account Director Qc: Josée Canuel


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