Icy invitations
The Ice Awards promise to be a rocking time.
Ice, Ice baby. These new posters for the Ice Awards’ jury meet and greet, by Newfoundland’s Target, are cheeky invitations to what sounds like an evening of debauchery. These have a strong “It’s funny cause it’s true” vibe. We especially like “Everything you wanted to know about advertising, but were too sober to ask.”
Credits:
Advertiser: Ice Awards
Agency: Target
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Art Director: Arthur Kononuk
Writer: Antonina Gousseva
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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