Antiquated water
ING quenches a banker's thirst.
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Following their push earlier this year to move banking forward, ING and John St. are back with a new spot highlighting banking interest rates. After hearing that more money means a higher interest rate, the customer sits back as the banker manually pumps a glass of water. While we get that this is a metaphor to stop banking in the past – and a fictional representation – we can’t help but worry about the sanitation of drinking water out of a rusty hand pump.
Credits:
Agency: John St.
Creative Directors: Angus Tucker, Stephen Jurisic
ACD/Art Director: Nellie Kim
ACD/Copywriter: Chris Hirsch
Account Team: Ben Prout, Heather Crawley
Broadcast Producer: Nicole Andrisevic
Production Company: Soft Citizen
Director: Ted Pauly
Director of Photography: Nigel Bluck
Executive Producer: Link York/Eva Preger
Line Producer: Ed Callaghan
Editorial: Griff Henderson, Posterboy
Visual Effects: Sean Cochrane, The Vanity
Audio/Music Director: Joey Serlin, Vapor Music
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