Fishy S.O.S.

The Vancouver Aquarium sends you a sign.
12 09 25 fish

There’s something fishy about this news report. Fish have organized to give the world a sign – a giant S.O.S. The new PSA by the Vancouver Aquarium and Saint Bernadine Mission Communications asks viewers what oceans have to do to get our attention. We suggest dress in drag and do the hula. All joking aside, this new spot wants folks to get “Ocean Wise” (the Aquarium’s ocean-focused advocacy group) and look for sustainable seafood labelled with the Ocean Wise symbol.


Advertiser: Vancouver Aquarium Ocean Wise
Agency: Saint Bernadine Mission Communications