Avant garage

NHLPA makes hockey puck art.
12 10 17 hockey

Some die-hard fans might argue that hockey is an art form (we’ll leave out the Toronto Maple Leafs jokes begging to be said), but could you actually make art out of hockey? Lowe Roche and NHLPA Hockey Gear seem to think so. They got a San Jose Shark and an adorable kid with really good aim to create a face out of chipped paint caused by their hockey pucks. Who said “hockey puck garage artist” wasn’t a viable future career option?

Advertiser: NHLPA Hockey Gear
Agency: Lowe Roche, Toronto, Canada
Creative Director: Sean Ohlenkamp
Art Director: Matt Camara
Copywriter: Jordan Gabriel
Social Media Strategy: Jonathan Daly
Director: Dean Vargas
Production House: Motion Pantry
Post Production: Motion Pantry
Audio House: Silent Joe