Inevitable news

WWF predicts the future.
12 10 17 inevitable

News is an ever-changing game in this Twitter-filled universe. So wouldn’t it be cool if you could predict the news? That’s the idea behind WWF and John St.’s new spot “The inevitable news,” which rails the Keystone pipeline as having an inevitable impact on the climate. If only news gathering was this simple.


Advertiser: WWF Canada
Agency: John St.
Creative Directors: Angus Tucker & Stephen Jurisic
ACD/Art Director: Nellie Kim
ACD/Copy Writer: Chris Hirsch
Agency Producer: Christine Stephens/Shawna McPeek
Agency Digital Producer: Cas Binnington, Ryan O’Hagan
Account Team Lead: Melissa Tobenstein
Account Executive: Amelia MacGregor
Director: Christopher Hutsul
Production Company: Soft Citizen
Editor: Ross Birchall (Bijou Editorial)
Visual FX: Track & Field
Music/Audio: Vapor Music
Colour: Redlab Digital
2nd Unit: Nicole Dorsey
Photography: Todd Duym