Hit the road

Jack Astor's jumps on the food truck bandwagon.

Jack Astor’s is hitting the road – literally – with a new food truck that’ll tour Southern Ontario. The campaign, by Zulu Alpha Kilo, also taps into social media, with hungry folks encouraged to tweet #TweetToTaste for the chance to be the truck’s next pit stop. Hey #TweetToTaste – we’re located on Adelaide in Toronto‚Ķ just sayin.


Advertiser: Jack Astor’s
Client: Larisa Martinez, Lauren Michell, Jenny Bates
Agency: Zulu Alpha Kilo
ECD: Zak Mroueh
CD: Ari Elkouby
AD: Andrea Romanelli
Digital strategist: Cory Pelletier
Integrated production director: David Isaac
Copywriter: Jonathan King
Account director: Robyn Crookshank
Community manager: Miranda Voth
Print producer: Kate Spencer
Studio manager: Keeley O’Hara
Retoucher: Nabil Elsaadi
Illustrator: Sheila King, Ron Dollekamp
Event partner: Nicole St Jean, Scott McPherson