Cold night’s sleep

Ad execs sleep outside for homeless youth.

This past Friday some of Canada’s best known senior executives – many of them from the ad industry, such as Tony Chapman from Capital C, Paul Lavoie from Taxi and Arlene Dickinson from Venture (and Dragons’ Den) – spent a night sleeping on the sidewalk in downtown Toronto to raise money for Covenant House, a non-profit devoted to getting homeless youth off the street and back into society.

Strategy’s own Jennifer Horn was on hand to shoot video of the event and talk to some of the participants about why they are supporting the cause.