Tattoo cover up

Baywood's shady business card.

Toronto’s Innocean has created a very¬†useful business card for the laser tattoo removal company¬†Baywood. It’s a temporary tattoo that shows people thinking of ditching their permanent tat’s what their skin would look like sans ink. Who knew tattoo cover up and removal lent itself to such creative campaigns?


Advertiser: Baywood Laser Tattoo Removal Clinic
Agency: Innocean Worldwide, Canada
Creative Director: Gerald Schoenhoff
Art Director: Jon Lane
Copywriter: Brendan Sack