An endless celebration

O.B. hosts an everlasting party.

On the heels of its super-sorry apology, Johnson & Johnson’s O.B. and Lowe Roche want to celebrate…endlessly. To promote the return of its ultra absorbent tampon, the brand launched a giant party – with fireworks, butt slaps, poetry, a Richard Simmons-inspired workout and probably loads more that we didn’t have time to look through. Clip after clip loads up personalized messages,  interactive screens and the just plain weird. This is definitely one website that will kill your afternoon.


Advertiser: Johnson & Johnson (O.B.)
Agency: Lowe Roche
Creative Directors: Sean Ohlenkamp, Pete Breton, Dave Douglass
Associate Creative Director, Writer: Simon Craig
Associate Creative Director, Art Director: JP Gravina
Agency Producer: Leanne McLellan
Digital Producers: Neal Owusu, Kevin Quan
Group Account Director: Francine Boldovitch
Project Manager: Christine Harron
Client: David Pothast, Angela Fenwick, Michele Saindon, Kerry Bullock
Production House: OPC FamilyStyle
Directors: Jon and Torey, GoodDearGood