Hidden message

Project Winter Survival makes you look.

[iframe_youtube video=”5QEgosszOQU”]

Project Winter Survival and Blammo bring you a sad story of road rage. It’s a familiar scene of cussing, near-attacks and plain stupidity. But behind the tale of what-you-should-never-do-when-driving, is an even sadder story of a man freezing to death in the background. Get the message?

Credits:

Advertiser: Project Winter Survival
Agency: Blammo Worldwide, Canada
Chief Creative Officer: Andrew Simon
Copywriters: Michael Murray, Andrew Simon
Art Director: Grant Cleland
Account Executive: Amy de Merlis
Agency Producer: Gord Cathmoir
Production Company: Untitled Films
Executive Producer: Chilo Fletcher
Producer: Jenn Walker
Director: Hubert Davis
DOP: Chris Mably
Production Manager: Brian Fletcher
Edit: Rooster Post
Editor: Dave de Carlo
Online: Track & Field
Flame Artist: Ernie Mordak
Sound Design: Pirate Toronto
Directors: Chris Tait, Stephanie Pigott