Victoria calling

A phone booth takes potential tourists on a virtual trip.
tourism victoria

To promote itself as a prime Canadian destination, Tourism Victoria and Inventa placed a bunch of brightly-coloured phone booths inside a Calgary mall. iPads took viewers on a virtual tour of Victoria, showing off some cool and relaxing activities. The booth would “ring” throughout the day, and if someone picked up, they won two free nights at a Victoria hotel or a pre-paid Amex card. This is a much better use for phone booths than the dust collectors they’ve become.


Advertiser: Tourism Victoria
Agency: Inventa