Subway takeover

Ford paints up a storm in the metro.

Ford and Y&R painted up a storm in some of Montreal’s metro stations recently to promote the 2014 Ford Fiesta. Local artists were tapped to help create an interactive art space in three metro stations, inspired by the Fiesta. Talk about a trippy trip.


Advertiser: Ford of Canada, Jack Palazzolo, Connie Fontaine, Andrew Schiavetti, Chris Morden, Jason Day
Agency: Y&R Toronto, Ray Montréal
S.V.P. Chief Creative Officer: Israel Diaz
S.V.P. Creative Director: Trevor Schoenfeld
Associate Creative Director: Martin Dessureaux
Copywriters: Martin Barry, Deric Moore
Art director: Aaron Doyle
S.V.P. Business Leader: Todd Hummel
V.P. Group Account Director: Jason Grabinsky
Group Account Director: Dan Clark, Josée Canuel
Account Director: Justin Seegobin, Natalie Tom-Yew
Account Supervisor: Anthony Luciano
V.P. Production Director: Antoinette St-Angelo
Production manager: Heidi Prange
Studio designers: Doug Hayter, Ian Gordon, Queena Kwok, Michael Handiak, Brendan Cormican
V.P. Director of strategic planning: Linda Frey
Strategic planner: Dorothy Denton
Artistic Production: Patricia Doss, Zetä Production
Media Director Toronto: Erica Cheah (Mindshare Toronto)
Associate Media Director: Sharon Brown (Mindshare, Toronto)
Associate Media Director, Digital: Katie Manor (Mindshare, Toronto)
Media Director Montreal: Nancy Tombs (Mindshare, Montreal
Senior Associate, Buyer: Shannon Gagnon (Mindshare, Montreal)
Digital: Sonic Boom


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