Colourful defence
An infant is no match for Sico paint.
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Quebec agency Bleublancrouge and Sico have channeled the movie 300 for the Canada-wide launch of new paint brand – Evolution. A 3o-second TV spot uses CGI technology to compare the paint to a group of armour-clad warriors defending against an aerial spaghetti sauce assault. In addition to the TV broadcast, there will be radio spots, billboards, in-store POS and a microsite. For Sparta… er, Sico!
Credits:
Client: PPG Industries – Sico
Agency: Bleublancrouge
Media: Mediacom Montréal
Production: Oblique FX, Valérie Garcia
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