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We’ve all been there: forgot your cup of joe in the morning, battling the yawns all day. But there are definitely certain professions where that’s probably not a great idea. Say, a mohel conducting circumcisions or a doctor giving bad news. Probably worse if you’re a bomb tech. These folks probably should have had a coffee, says Toronto’s 23 Degrees Roastery with this latest campaign by Red Urban. Might have saved them some trouble (and pain).

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Credits;

Advertiser: 23 Degrees Roastery
Agency: Red Urban
Executive Creative Director: Christina Yu
Copywriter: Jennifer Rossini
Art Director: Joel Pylypiw
Agency Producer: Terri Vesgo
Account Director: Keith Barry
Production Company: Untitled Films
Director: Aleysa Young
DP: Tico Poulakakis
Executive Producer: Estelle Weir
Line Producer: Robbie McNamara
Editorial Company: Rooster
Editor: Chris Parkins
Music & Sound Design: Grayson Matthews
Transfer: Alter Ego
Colourist: Tricia Hagoriles

//www.youtube.com/watch?v=ea3yon40xwM