Good Nutiquette

The Canadian Cancer Society's handy men's guide.

Women know they need to do regular breast self-exams to help catch cancer early – but men also need to check their testicles on the regular. And since it can be an uncomfortable topic, brands seem to be embracing the funny to make it less awkward. Jumping on the bandwagon, The Canadian Cancer Society and Environics PR have released a catchy ditty to help guys with their regular self-examination. It’s pretty straightforward, according to this video. And let’s face it, the song will be stuck in your head all day.


Advertiser: The Canadian Cancer Society
Agency: Environics PR