Gay Games

Canadian Institute of Diversity lampoons two-man luge.

The Canadian Institute of Diversity and Inclusion, along with agency Rethink, are poking some fun at Russia’s “gay propaganda” ban ahead of the Sochi Games with a spot parodying the Olympic sport of two-man luge which, the institute notes, has always been a little gay. This is definitely a medal contender for best zinger of the Games.


Brand: Canadian Institute of Diversity and Inclusion
Agency: Rethink
CD: Aaron Starkman
CD: Chris Staples
CD: Ian Grais
CD: Dre Labre
ACD: Mike Dubrick
AD: Joel Holtby
Writer: Aaron Starkman
Writer: Mike Dubrick
Prod. Co.: Topix
Director: Anthony Scott Burns