It’s Roll up the Rim season again and while that generally creates good vibes, things can sometimes get awkward and downright messy between friends/co-workers/family when it comes to gifting a free coffee. There are major protocol dilemmas to be resolved, such as who gets to keep the prize under the rim? Tims is stepping up with the Pre-Cup, a (non-binding) agreement folks can sign that governs the divvying up. There’s a downloadable form online to print and sign or people can share it with friends via Facebook. You might feel a bit strange doing this, but just think how you’ll feel if your buddy wins a Corolla and you’re left with a “Please play again.”

Credits:

Brand: Tim Hortons
Agency: Thrillworks and Paradigm PR