Fire and ice

GE's flame-breathing polar animals.

Here’s a print ad that might make you think twice about the cause of global warming. Penguins, walruses and polar bears can’t really breathe fire, but this double-take inducing work for General Electric makes it clear their cafe refrigerator line can certainly dispense some hot water, even in the most frigid cold environments.


Brand: General Electric
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Associate Creative Directors: Michael Clowater
Copywriter: Jordan Hamer
Art Director: Spencer Dingle
Account Director: Rebecca Flaman
Producer: Kay Izzard
Retouching: Jano Kirijian
Senior Production Artist: John Rodrigues
Production House: Estilo 3D

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