Other people’s kids

Partnership For A Drug Free Canada's high driving campaign.
High Driving FPfeat

In an effort to drive home the dangers about teens getting behind the wheel while high and get parents talking with their kids about the issue, Partnership For a Drug Free Canada and BBDO are running a campaign that makes clear it’s not just “other people’s kids” they need to worry about. Research shows that 40% of youth have driven while high, so it stands to reason those “other people’s kids” could be their own.   

Brand: Partnership For a Drug Free Canada
Agency: BBDO