Let ’em wait
Quebec auto insurance corp's long pause.
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It might get a bit irritating if our friends started taking a painfully long time to reply to our questions during in-person conversations, as though their mouths were on a 15-second delay. But the Quebec Automobile Insurance Corporation and Lg2 provide a not-so-subtle reminder that this logic need not apply for a person driving a car. Their friends, we’re sure, would prefer receiving a delayed response to a text to perhaps receiving a phone call from the hospital.
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And as we’re on the issue of driving safely, the Corporation has also put out some new don’t drink and drive TV spots that might give viewers a cause to pause.
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Credits:
Brand: Quebec Automobile Insurance Corporation
Agency: Lg2, Quebec, Canada
Creative Director / Art Director: Luc Du Sault
Copywriter: Nicolas Boisvert
Accounts: Sandie Lafleur, Alexandra Laverdiere, Catherine Darius
Director: Nicolas Monette
Production House: Quatre Zero Un
Agency Producers: Julie Lorazo, Isabelle Fonta
Sound Design: Boogie Studio
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