Let ‘em wait

Quebec auto insurance corp's long pause.

It might get a bit irritating if our friends started taking a painfully long time to reply to our questions during in-person conversations, as though their mouths were on a 15-second delay. But the Quebec Automobile Insurance Corporation and Lg2 provide a not-so-subtle reminder that this logic need not apply for a person driving a car. Their friends, we’re sure, would prefer receiving a delayed response to a text to perhaps receiving a phone call from the hospital.

And as we’re on the issue of driving safely, the Corporation has also put out some new don’t drink and drive TV spots that might give viewers a cause to pause.


Brand: Quebec Automobile Insurance Corporation
Agency: Lg2, Quebec, Canada
Creative Director / Art Director: Luc Du Sault
Copywriter: Nicolas Boisvert
Accounts: Sandie Lafleur, Alexandra Laverdiere, Catherine Darius
Director: Nicolas Monette
Production House: Quatre Zero Un
Agency Producers: Julie Lorazo, Isabelle Fonta
Sound Design: Boogie Studio