Fluffy adhesive
Home reno can get pretty hairy without Canac.
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We don’t want to spoil the punchline of the latest campaign from Lg2 for Canac hardware store in Quebec, but let’s just say that next time you’re planning a DIY job around the house, you may want to be clean-shaven. The other lesson here? Heed your partner’s advice. A happy wife makes for a happy life, right?
Credits:
Brand: Canac
agency: Lg2
Creative director: Luc Du Sault
Copywriters: Luc Du Sault, Nicolas Boisvert
Art direction: Luc Du Sault
Strategic Planning: Catherine Darius
Account services: Sylvain Morin, Eve Boucher
Media: Touche! PHD
Electronic production: Isabelle Fonta
Production company: 401 – Sophie Gerard
Director: Emmanuel Hoss-Desmarais
Post-production: Vision Globale
Sound Studi: Boogie studio
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