Balloon report
CSPD reinvents its annual roundup.
Fresh off winning a Silver Design Lion for its work on the annual report for the Calgary Society for Persons with Disabilities, Wax is back with a somewhat lighter version of the report. We’re not sure if the success has inflated their egos, but this report is full of hot air (that’s right, it’s written on balloons). The agency presented the creative at the society’s AGM on June 18 (coincidently the same day they basked in Cannes glory) and this month they revealed a more stationary version for the web.
Credits:
Brand: Calgary Society for Persons with Disabilities
Agency: WAX
Creative Director: Trent Burton
Design Director: Monique Gamache
Designer: Jake Lim
Art Director: Jake Lim, Brad Connell
Writer: Chris Lihou
Photographer: Jason Stang
Creative Technology Director: Dondy Razon
Developer: Jonthan Yeo
Account Supervisor: Maddie Gauthier
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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