Who has time to read a magazine these days, right? Especially one from a car brand. But what if an auto brand, Mazda, and its agency JWT created a magazine and placed it on Instagram? And what if they made “reading” as simple as tapping nine panels to watch some video content? You could probably get through at least two magazines a week. This Insta-mag to promote the MX-5 follows the “Long Drive Home,” which also took advantage of Instagram’s grid view to create a map of Canada.

Credits:

Brand: Mazda
Mazda Team: Michael Tsang
Agency: JWT
Chief Creative & Integration Officer: Brent Choi
Creative Director: Chris Page
Art Director: Tim Zimmerman
Copywriter: Mandip Salh
Designer: Sam Jonhstone
Senior Producer: Kristen Neamtz
Account Supervisor: Kinga Potrzebowski
Account Executive: Jon Nestoras
Videographer: Meredith Wright, Alex Ordanis
Editor: Kai Dinz
Illustrator: Igor Chilbilyaev
Social Media Team: Tony Wong, Alice Greenberg
Audio House: Boom Box
Animation Company: Someone’s Cousin
Lego Master Builder: Graeme Dymond