Revenge of the toys

Nissan Versa escapes angry playthings.

TBWA and Nissan Canada keep pumping out clever work, and this time it’s putting a sadistic twist on the Toy Story theme, featuring a child’s collection of weapons-wielding, combat-ready playthings going rogue on a Nissan Versa owner. Lucky for him, he has the car’s “around view” feature to escape their wrath. Note to parents: stick to plush toys for the kids.


Brand: Nissan Canada
Agency: TBWA Toronto
Director, Marketing: Steve Rhind
Senior Manager, Marketing: Mary McNeill
Senior Planner, Marketing: Yana Bayanova
Executive Creative Director: Allen Oke
Creative Directors: Rodger Eyre & Gerald Kugler
Associate Creative Directors: Bart Smith & Don Embree
Art Director: Sarah Quinto
Writer: Julia Forrester
Head of Broadcast: Nadya Macneil
Group Brand Director: Calvin Daniels
Brand Director: Rimi Singh
Account Supervisor: Christine Rowe