The Vancouver Opera is currently running Stickboy, a new work that dives into the effects that bullying has on a young, developing mind. In addition to posters across the city and an art show featuring work inspired by bullying, the Opera partnered with DDB Vancouver to commission street murals from four Vancouver artists that drive to a microsite where people can submit their own bullying stories. The pieces are not just inspired by bullying, but also, as explained in the video below, the “monsters” that victims may feel they have become in order to protect themselves (which is a central theme of the play).

[iframe_youtube video = “26a80hNkan8”]

Credits:

Brand: Vancouver Opera
Agency: DDB Canada Vancouver
Director of Marketing: Doug Tuck
Chief Creative Officer: Cosmo Campbell
Executive Creative Directors: Cosmo Campbell, Dean Lee
Associate Creative Director: Daryl Gardiner
Copywriter: Geoff Vreeken
Art Director: Daryl Gardiner
Agency Producer: Erica Jonsson
Account Director: Amanda Downs
Strategist: Marty Yaskowich
Mural Artists: Ben Tour, Chairman Ting, Nick Gregson, Ola Vola
Mural Support and Space: The City of Vancouver, Ameresco, Bomber Brewing, The Beedie Group Other
Video Production: Salazar Films
Video Project Management: Field Trip
Stickboy Animations and Illustrations: Giant Ant
Producer: Erica Jonsson
Print Production: Laurice Martin, Laurel Miller
Type Illustrations: Fredéric Mazzola
Media Agency: OMD Vancouver
General Manager: Jason Snider
Group Director Strategy: Erin McWhinnie