Hockey comes home

TSN helps bring the World Juniors to Canada.

TSN is once again bringing the IIHF World Junior Hockey Championships to your TV this year, but with the tournament being held in Toronto and Montreal from Dec. 26 to Jan. 5 this year, the network developed a campaign internally with the Bell Media Agency to let you know just how close to home the games will be. Players from every competing country are seen touching down in Montreal’s Pierre Elliott Trudeau Airport and exploring the city’s Old Port, or getting around Toronto on the TTC before getting their skates shined at Nathan Phillips Square. Is this something we are going to have to get used to? This writer’s commute to the Stim office is crowded enough as it is.


Brand: TSN / IIHF World Junior Hockey Championships
Agency: Bell Media Agency