The anti-Cannes

Union is ending the social media nightmare for those of us left behind.

Are you stuck covering for your colleagues while they’re gallivanting in Cannes? This writer feels your pain, but all I can offer you is some sympathy over a glass of rosé at a boring ‘ol Toronto bar.

The folks at Union are far more pragmatic, and have not only astutely identified the temporary class system in the industry this time of year (the Cannes and the Cannes-nots), but developed a way to block all those obnoxious Twitter posts of the former bragging about their experience.

Enter the “Cannescellation” extension for Chrome, which replaces Cannes-related content (a.k.a. stuff from those who missed their lesson in humility) with a video of the tweet being destroyed. Tweets are analyzed in real time and compared to a list of keywords. When matches are made, the tweet is resized and superimposed onto a video to appear in your timeline.

Rest easy, fellow Cannes-not folks, the “one-week social media nightmare” is over.

(Quite a fitting first story for this stim newbie, covering for her colleagues in Cannes, natch.)


Agency: Union, Toronto
Executive creative director: Lance Martin
Associate creative director/art director: Glen D’Souza
Associate creative director/copywriter: Mike Takasaki
Executive director of innovation: Mike Kasprow
Director of integrated production: Jen Dark
Integrated producer: Gregg Vertes
Manager, creative technology: Jordan Shaw
Web developer: Keshav Vohra
VFX & animation: Adrian Stiegler
Quality assurance technologist: Josh Roque
Director/editor: Kyle Trotter
Director of photography: Adam Crosby
Audio production: Keen Music
Audio director: Thomas Neuspiel