Canadian War Museum’s peaceful invasion

Marketel shows why gladiators wouldn't be that out of place in Ottawa.

And here we were, believing Russell Crowe and thinking a gladiator’s life was all about fighting tigers and seeking revenge for their family.

Gladiators recently invaded the Canadian War Museum for its “Gladiators and the Colosseum: Death and Glory” exhibit, so Marketel developed a series of spots imagining if that invasion was large-scale and included the rest of the city of Ottawa. Using pieces of trivia that museum-goers might learn at the exhibit, each video takes part of a gladiator’s daily reality and applies it to the modern world, from training regimes to diets to travel preparations.


Brand: Canadian War Museum
Agency: Marketel