The Village Brewery in Calgary wants all of its patrons to look their best, and with the weather turning brisk, many male craft beer enthusiasts will likely try to incorporate a beard into their fall look. But guys, you need to keep that mane in check, so agency Evans Hunt helped the brewer create the Village Beardster, a hand-crafted wood coaster that doubles as a beard comb. Carved from freshly chopped wood, the coaster/comb incorporates a woodsy smell, to complete that “urban lumberjack” vibe you’ve finally worked up the courage to go for after seeing Buzzfeed’s story on “lumbersexuals” last year.

The Beardster is currently in the prototype stage, but if response is positive, Village Brewery will make it available in its online store.

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